The Bettinardi Process
A TOUR IN THE MAKING OF A BETTINARDI PUTTER
The Bettinardi putter process starts out as a solid bar of carbon steel. The steel is sourced directly in the United States ensuring accuracy in all of our milling. The metal bar is placed on our saw, in which we cut the metal into the desired cut length, based on the size of putter being machined.
The raw block of carbon steel weighs in at approximately 7 pounds before beginning the milling operation. The block of carbon steel is filed and smoothed out before placed into our machines ensuring consistency in milling. Once complete, the final putter weighs only around 360 grams, removing tons of excess material from the putter head.
The actual machining of a Bettinardi putter is where the true craftsmanship comes into play. Milling only one Bettinardi putter takes approximately 90 minutes to complete from start to finish. Our high-end machine tools continue to remove excess metal, and sculpt the putter the way that we want it to look depending on the model.
The true difference in a Bettinardi putter vs. all of our competition is the fact that we inspect each and every process throughout machining via our detailed inspection guidelines. Due to the fact that Bettinardi Golf is ISO 9001:2008 certified, no detail is overlooked. We inspect items like the overall weight of the putter, the hozel inside and outside diameter, the smoothness of the face, and radius dimenisons on the putter to name a few.
After the putter is finished being crafted, we bring it to a different CNC (computer numerical control) machine that completes the engraving.
The putter head is completely blank at this point, in which the engraver adds a sight line, and the intricate graphics on the sole of the putter in order to call out our brand, model name, and proudly engrave ‘Made in the USA’. This is a unique feature that can be found on all of our putters, as Bob Bettinardi and his team are extremely satisfied by making all of our putters in house.
When the putter head has completed its’ journey of being milled and engraved, it is then taken to a different area of our shop where the polishing begins. The putter is hand polished by our expert team of trained polishers who begin to break the rough edges on the putter, ensuring softness throughout and giving our customers that classic and flowing Bettinardi appearance.
After all the edges are broken in and smoothed out, the putters enter a plating and PVD (Physical Vapor Deposition) chamber which applies a unique and durable coating. This PVD finish is extremely strong and also looks twice as beautiful. Each family of putters we offer have a unique PVD finish attributed to their look.
Painting each putter by hand adds a unique element to each distinctive model. The paint we use is ultra-durable, and made to last in your Bettinardi putter.
Each putter is then installed with a 38 inch shaft so the end user can customize the final length of their putter.
After the putter is cut to the desired length, we install the grip selection by hand and have measures in place to ensure absolute accuracy and consistency so the grip is on perfectly straight time after time.
Each Bettinardi box is proudly adorned with a Made in USA product sticker, as the entire Bettinardi process is completed in the United States. This is the most unique element of a Bettinardi putter vs. our competitors is that we control the entire process start to finish. Bob and Sam Bettinardi’s desks are located only 15 feet from the factory floor, controlling every aspect start to finish.
Try firsthand for yourself the Bettinardi difference and see why Touring professionals trust the quality control standards put into place to ensure absolute consistency and accuracy.
PROUDLY MADE IN AMERICA
Made in the USA is a phrase that means something to Robert Bettinardi and the entire staff at Bettinardi Golf. Take an inside look at Bettinardi Golf’s factory located just outside of Chicago, IL to watch the process and product that makes Bettinardi so special.